Visual design goes beyond how the content looks. Visual design is about how to make the content communicate most effectively".


My name is Lauren Gaballo and I'm an independent art director and graphic designer of Italian-American descent.
My main focus is concept development, brand strategy, graphic design, illustration and editorial content.

I've worked for worldwide acclaimed advertising agencies like McCann Erickson (Birmingham - UK) as well as in the start-up scene, like Heisholt Inc. (Oslo - Norway). All along I've been freelancing from anywhere in the world.

I strongly believe in making authentic connections with my clients and creating layered projects. I intend to simplify the communication and develope strong ideas based on solid values and research.

I am happy to take on various projects from both big and small clients, whether worldwide organisations or individuals. Feel free to get in touch.

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