Apple Camp

Apple came to us to create a vibrant and imaginative world for their oversized video wall with the theme “Protecting Planet Earth”. The aim was to inspire kids about the in-store summer camp event held globally during the entire summer of 2022. The final product was a looping ambient animation and a series of stickers.

Additionally the kids and their guardians would create an exciting story told through a comic book they created on their iPads - Brought together with speech bubbles, stickers we created, photos and illustrations taken by the kids. The theme was Environmentalism and coming up with fun ideas on how to Protect planet earth. Our main characters are Tasha the guardian, Kyle and Lorenzo the croc kid, who explore a playful world, dreaming up stories and meeting fun friends along the way

Art Direction / Illustration