LOREA
Branding
Creative Direction
Brand for Carbonated Drink
I led the full creative vision, branding and design for Lorea, a women-owned wellness company revolutionizing the beverage industry with carbonated, enhanced designer drinks.
My work captured Lorea’s empowering mission to inspire people to live life on their own terms, crafting a visual and experiential identity that reflects moments of zen, laser focus, and deep restorative sleep.
Through strategic creative direction and distinctive design, I shaped a brand that designs your state of mind, sip by sip.
My work captured Lorea’s empowering mission to inspire people to live life on their own terms, crafting a visual and experiential identity that reflects moments of zen, laser focus, and deep restorative sleep.
Through strategic creative direction and distinctive design, I shaped a brand that designs your state of mind, sip by sip.
Role:
Creative Director / Designer