Tony’s Chocolonely

60 seconds could change the world (of chocolate). This animated explainer shows why the time is now for a revolution in the cocoa farming industry.
When Tony's Chocoloney launched a line of limited edition chocolate bars that looked suspiciously familiar, the confectionary world raised a collective eyebrow.

It’s wasn’t just a clever stunt, it was a rallying cry to eradicate slavery and child-labor from the cocoa industry—which has been the mission of Tony’s Chocoloney since its inception.

BUCK was honored to partner with HERC agency and Tony’s Chocoloney to craft an animation explaining the “Sweet Solution,” Tony’s 5 Sourcing Principles that enable any chocolate manufacturer to make slave-free, fair-trade chocolate the new normal.

Really enjoyed the exploration process while designing style frames in the signature playful Tony’s Chocolonely style. Here are some examples.

Want to make slave-free chocolate the law? Sign Tony’s petition for 100% responsibility and make your voice heard.